Unity Foods introduces fortified flour to fight malnutrition in PakistanAbdul Gh Lone 25 August 2020 0 COMMENTS
Unity Foods — a renowned name in the food sector — launched a new variant of flour “Sunridge Chakki Fortified Atta” this week.
This is the first time that fortified flour has entered the
local market and Unity Foods takes immense pride in being the one to introduce
The product is launched in line with the government’s Food
Fortification Program which aims to eradicate malnutrition from Pakistan and
Sunridge has pledged to be a part of this great cause.
This new variant of wheat flour is not only pure but also
equipped will all the essential vitamins and minerals including vitamin b12,
zinc, iron and folic acid. It is prepared in state-of-the-art PESA Mill – a
Swiss technology introduced the first time ever by Unity Foods in Pakistan.
It helps ensure that the wheat is free from all kinds of
impurities such as dust, chemicals and bacteria. The unveiling ceremony of the
product took place on Saturday 22nd August, 2020 at the Sunridge Flour Mill,
Port Qasim, Karachi.
Abdul Rasheed Jan Mohammed (CEO, Westbury Group of Companies)
and other noteworthy figures were present at the event among other guests that
included celebrities, media personnel, nutritionists and bankers.
The well-renowned businessman, Aqeel Karim Dedhi (Chairman
AKD Group) was also invited as the chief guest for the event.
The honorable guests were also given a tour of the factory
and informed about the various measures that the company has been taking in
order to provide the best quality wheat to people and play its part in fighting
malnutrition in Pakistan.