17 October 2021
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Apple is unlikely to meet production goals for its new iPhone before the holidays because of a global electronic chip shortage, a report said Tuesday.

The firm had planned to produce 90
million iPhone 13s before the end of the year, but will have to settle with 80
million as suppliers Broadcom and Texas Instruments cannot meet demand, the
Bloomberg News said, citing sources familiar with the matter who asked to
remain anonymous.

Apple presented a new line of
iPhones last month, with four new models, including the iPhone 13 Mini, which
sells from $700, and the iPhone 13 Pro Max, which costs $1,100.

“We estimate that overall
demand has been robust globally,” Wedbush analyst Dan Ives said, highlighting
strong demand in China and the United States especially.

“Apple will be running into a 5
million-plus iPhone 13 unit shortage for the holiday season if consumer demand
keeps up at this pace,” he added.

Chief executive Tim Cook warned
during quarterly earnings reports in late July that supply chain constraints
would have an even bigger impact on the current quarter than it had in the
previous three months.

He pointed out that electronic chip shortages were affecting all parts of the industry, not just Apple, and stemmed from significantly higher-than-expected demand.

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Abdul Gh Lone